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March 17, 2026

Our identity evolves ​

 

At Machu Picchu Foods, we believe that every evolution begins with purpose. Twenty-five years ago, we began a journey that connected Peruvian cocoa with a global vision.

Over time, we grew alongside our clients, the cocoa-growing communities and an industry that constantly pushes us to be more agile, more innovative and more responsible.

Today, we present a new visual identity, created to clearly reflect who we are now and the future we are ready to build.

 

What does this new identity represent for us?

It represents our entire bean-to-bar chain: being the bridge between the sustainable development of Peruvian cocoa-producing communities and the integral growth of our clients in the international chocolate and snacks industry.

This evolution is built on two pillars that summarize our journey and our vision:

1. It reflects who we are after 25 years of growth

Our identity has been shaped by excellence with impact, by the technical criteria that guides every decision, and by the responsibility we assume at every stage of our value chain. It has also been strengthened through ongoing collaboration with our clients and a passion for innovation that never stops.

Our new identity visually expresses this personality we have built over the years and presents it with greater clarity and coherence to the world.

2. It reaffirms our role as a tailor-made partner for chocolate and snacks

Over time, we have become a strategic ally for global brands, accompanying them from concept to execution. This approach is fully reflected in our new identity, as expressed by our CEO, Fernando Guzmán:

“Our image may evolve, but our passion remains. This new identity is a reaffirmation of who we are and the future we are ready to create.”

It is an identity that demonstrates our ability to adapt, create tailor-made solutions, and transform ideas into responsible and sustainable products.

 

An identity that moves us toward what comes next

We move forward with an image that reflects our evolution without losing what makes us unique: our origin, our excellence, our innovation, and our responsibility.

We invite you to get to know us, discover what drives us, and continue being part of this story we keep building with purpose.