The true value of chocolate is experienced through the impact it generates from its very origin. Today, that conviction becomes reality in Selva de Oro, in the heart of the VRAEM, with the inauguration of a new Ñawinchay Library, developed this time in partnership with our client and strategic ally Meiji, demonstrating how cocoa can become a concrete tool for social development.
This alliance reflects something essential for today’s brands: having a partner that guarantees quality and tangible impact at every stage of the value chain.
A chocolate that creates value from the source
At Machu Picchu Foods, we know that an exceptional product begins with strengthened communities. Investing in education in cocoa-growing regions is part of our vision, because stronger communities produce a more committed and sustainable cocoa.
With this initiative, we directly impact more than 200 children, opening opportunities that strengthen the future of cocoa and those who grow it.
The Ñawinchay Library was designed to generate real and lasting impact:
- More than 250 carefully selected books
- Educational programs that foster the reading habit
- An environment that promotes learning, creativity, and development
More than a supplier, a strategic partner
Today, consumers reward brands that demonstrate real impact. Between 65% and 70% of global consumers prefer brands that show tangible social or environmental impact, a trend that intensifies in food categories such as chocolate.
The factors that most influence brand evaluation are:
- Responsible sourcing.
- Traceability.
- The presence of ethical practices.
Attributes that strengthen consumer trust and elevate the perceived value of the product from its origin.
Source: NielsenIQ, 2025.
Origin is no longer a secondary detail — it’s where the difference begins. That’s why at Machu Picchu Foods we don’t just talk about ingredients: we talk about origin, traceability, and building together what the market is already asking for.
